![]() This is the trademark applied to goods or services once the common law trademark is registered with the United States Patent and Trademark Office (USPTO). While the ™ symbol indicates common law rights, your common law trademark offers less protection than a registered trademark. The ™ symbol was first used in the United States and the United Kingdom, but its use has spread throughout the world. ![]() You do not need to file any paperwork or get anyone's approval to use this symbol. Any mark automatically gets a common law trademark once it's used in commerce. This is sometimes called a common law trademark or unregistered trademark. You should use trademark symbols with a range of intellectual property, including your brand name, your product names, your logo, and your slogan. They distinguish a company's goods and services. These symbols promote a piece of intellectual property and its trademark status. There are two main trademark symbols: ™ (HTML: ™ or &trade or Unicode: U+2122) and ® (HTML: &reg or Unicode: U+000AE) and a third less common: ℠ (HTML: ℠ or Unicode: U+02120). Frequently Asked Questions What Is a Trademark Symbol? Inserting the Trademark Symbols into Documents 4.
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